1. Introduction

This Privacy Policy explains how Assistly (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit our website, contact us, or use our services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you agree to the terms of this Privacy Policy.

2. Who we are

Assistly is a UK-based sole trader providing virtual operations support, executive assistance, project coordination and related services.

Contact: assistlyops@gmail.com

3. What information we collect

We may collect and process the following personal data:

Information you provide directly:

  • Name

  • Email address

  • Business name (if provided)

  • Any information submitted via contact forms

  • Any information shared via email or discovery calls

Information collected automatically:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on site

  • Referring website

This is collected via Squarespace Analytics and cookies.

4. How we use your information

We use your personal data to:

  • Respond to enquiries

  • Provide services you request

  • Manage client relationships

  • Send administrative communications

  • Improve website performance and user experience

  • Maintain business records

  • Comply with legal obligations

5. Legal basis for processing

We process your data under the following lawful bases:

  • Contract – when necessary to provide services you request

  • Legitimate interest – to operate and improve our business

  • Consent – where you opt in to marketing or newsletter communications

  • Legal obligation – where required for tax or regulatory purposes

6. How we store your data

Your data is securely stored using trusted third-party platforms including:

  • Squarespace (website hosting and forms)

  • Stripe (payment processing)

  • Email services (including Gmail)

  • Substack (newsletter distribution, if subscribed)

We take reasonable steps to protect your data from loss, misuse or unauthorised access.

7. Sharing your information

We do not sell or rent your personal data.

We may share data with trusted third-party providers only where necessary to operate our business, including:

  • Payment processors (Stripe)

  • Website platform (Squarespace)

  • Email and newsletter provider (Substack)

  • Professional service providers (e.g. accounting tools if used)

All third parties are required to handle data securely.

8. Data retention

We retain personal data only for as long as necessary to:

  • Provide services

  • Maintain business records

  • Comply with legal and tax obligations

9. Your rights under UK GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to processing

  • Withdraw consent at any time

  • Request data portability (where applicable)

To exercise these rights, contact: assistlyops@gmail.com

10. Marketing communications

If you subscribe to updates or a newsletter via Substack, you may receive occasional communications.

You can unsubscribe at any time using the link in emails or by contacting us directly.

11. Cookies

This website uses cookies. See our Cookie Policy for more information.

12. Changes to this policy

We may update this Privacy Policy occasionally. The latest version will always be available on this website.

Effective Date: 4 July 2026