Before founding Assistly, I built my career in operations and project management within fast-moving creative businesses.

I bring a decade of experience from editorial and fashion. At Condé Nast, I supported the Glamour brand with complex editorial and brand projects, coordinating teams, contributors and suppliers to deliver shoots, events, launches and other projects against tight deadlines and budgets. At A-Cold-Wall*, I worked in a luxury fashion brand space, supporting the team across creative, production and operational projects.

From catwalk shows and campaign shoots to fashion production, launches and day-to-day operations, I’ve managed the many moving parts involved in bringing creative ideas to life. This included coordinating teams and suppliers, managing timelines and logistics, supporting creative projects and putting the systems and structure behind the work in place.

That experience shaped how I work today. I’m hands-on, organised and practical, with a strong focus on taking ownership, solving problems and keeping things moving when there are a lot of moving parts.

Through Assistly, I work with founders who need experienced operational support without bringing on a permanent hire. I can step in to take ownership of ongoing operations, manage a specific project or help build better systems and processes, giving founders more space to focus on the bigger picture.